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A presentation may be a sales pitch, a press conference, a staff gathering, a training session, a corporate promotion, a fashion parade, a product launch, an annual general meeting, awards presentation, corporate dinner etc
Any type of presentation will have some, or all, of the following ingredients
- Something is going to be said,
- Something is going to be revealed
- Something needs to be seen
- People are going to react.
This sounds obvious enough, but sometimes in the anxiety of organising such an event one can loose sight of the basics.
Professional Audio Visual Equipment can support and reinforce the impact of the message, but they cannot make the message.
To assist achieve the maximum impact of these four components of a presentation, let's just review how audio visual equipment can assist.
AUDIO – Something is going to be said
The event may simply require a small public address (PA) system and one or more fixed microphones, where the presenters address the audience .
From this basic setup, consider the following:
- Is the presentation going to be made at a Lecturn?
- Is there a panel presentation that requires a table microphone at each seated position?
- Does one or more of the presenters require the freedom to roam, and hence use a wireless microphone? Lapel or hand held microphone?
- Are film clips or video presentations being made that require audio to pass through the PA system?
- Are microphones, either wired or wireless, required in the audience for question and answers?
- Does the proceedings need to be recorded?
- In the case of a press conference, are multiple audio outlets required of the presentation, to feed to the various media organizations?
- How big is the venue, which determines how big the PA system needs to be.
- Is the PA being used solely for voice amplification, or is there the need for powerful, stirring music to fill the venue?
VIDEO – Something is going to be revealed
- What visual medium is needed to support the presenter?
- Is that medium computer, video, film, slide or overhead projection?
- Is the display going to be wide screen TV monitors, video projectors, conventional projector screens or an outdoor style giant LED screen? If so, how many?
- Is the media flash drive, computer, tape or .other
- If using projection, is the projector going to be in-front of the screen or behind the screen onto a rear project surface. Is the projector going to be on a stand on the floor, or suspended from the ceiling ? (In many cases, the size of the venue will determine the most appropriate position)
- Is there the need to have a video camera capture the presenter and have the image projected onto a large screen?
- Is there a requirement to have the proceedings streamed or recorded?
VISION – Something needs to be seen?
- Is a stage required to make the presenters stand out to the audience?
- Is lighting required to highlight the presenter or head table?
- Is lighting required to highlight a specific item or area of importance.
- Is lighting required to provide a specific or generic ambience that may not be present in the venue?
- Is lighting required to contribute to the theme of the event.
Ensuring everyone can see and focus correctly is directly related to how well your audience can absorb the message. Lighting may not seem a high priority during a presentation, but it should never be ignored completely.
People are going to react
- Is there the need to microphones, either wireless or wired, in the audience for question and answer sessions?
- Is there the need for additional loud speakers at the foot of the stage are so that the presenters can clearly hear any audience questions.
- Is there the need to light specific areas of the venue where the audience are?
This is the essence of how audio visual equipment can enhance, support and highlight the message in your presentation. Correctly applied and operated, it will make the job of your presenters easier while reinforcing the message with your audience.
Of course there are a million and one smaller, usually technical components that need to be resolved prior to the event. But that is where Audio Visual Event Hire technicians utilise their experience. They know exactly what questions to ask and how a given answer will affect their choice and operation of the equipment.